January 21st, 2020 
CLA 1 Comprehensive Learning Assessment CLO 1, CLO 2, CLO 3, CLO 4
Part 1 of 2:
Prepare a four-page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. See the CLA1 Part 1 of 2, GUIDE TO COMPETITIVE ANALYSIS. (Provide at least 2 references in addition to the textbook.)
Part 2 of 2:
Prepare a 4 page marketing strategy based on the elements of the 4 P’s used in your chosen product or service. Review the CLA 1 Part 2 of 2 GUIDE TO THE MARKETING MIX ANALYSIS, which can be found in the GAP portal in the course resources. Write about the product you selected in Week 2.
The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the 7 Ps if applicable to your service selection.
Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
* use the book as one of the reference.
* use the CLA paper I’m gonna upload for guide on how to make the paper. double spaced, etc..
* use the ALA paper I’m gonna upload as additional reference too.
* the product I want you to research on is Uniqlo’s heattech collection
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) on page 11-12 of the syllabus for specific guidelines and expectations.
which is this one- Grading Criteria for Comprehensive Learning Assessments (CLAs):
CLAs are comprehensive assignments that provide evidence of how well students have
mastered the course content and test the students on all the Course Learning Outcomes.
CLAs measure student achievement of CLOs in a way that goes beyond rote memorization
and gauges true understanding and mastery of course content. CLAs can include assignments
such as case study analyses, research papers, and/or student presentations. The answers
provided to graduate level CLAs must demonstrate a broad view of organizational
performance factors from the general management perspective that demonstrate concepts
pertaining to effective leadership and management in the 21st century globalized business
economy. One of the grading criteria requirements is that answers provided exhibit skills that
promote and integrate program outcomes and should include decision-making, strategic
management, creativity and innovation, leadership, problem-solving and real-time business
application. Answers must also demonstrate the students ability to research and demonstrate
a graduate writing level.
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